As Media House, we seek the truth and strive to present a responsible and fair glimpse of the world. The Media house is our powerful vehicle, and we endeavor to face the public with respect and candor.
Our power must be used responsibly. Our notebooks and cameras are tickets into people’s lives, sacred worlds and complex institutions.
Our job is to intensely scrutinize the activities of others as watchdogs that challenge authority and give voice to the voiceless. Our own actions should withstand equally intense scrutiny. We should be transparent.
Transparency is won through accuracy, compassion, intellectual honesty and an introspective mission to convey complete, contextual views of our world. When we are transparent, we conduct our professional lives as if all our colleagues and our readers are watching over our shoulders.
Our goal is to begin and end each day with a primary obligation to the public’s right to know.
With every ethical scar, we threaten a delicate relationship with readers and viewers. Ethical breaches violate hard-earned trust and shatter our credibility.
To properly understand and reflect the community, we must live thoroughly and wholeheartedly in it. The constant tension of demanding a better society, while still living in it, is an obligation of a passionate and compassionate journalist. We should be independent, without being detached.
Ethics is the constant process of examining and drawing these lines. It is a communal effort, and we should hold each other accountable in the protection of our values. These values must come through a discussion with our conscience, our colleagues and our leaders, both for the public interest and our own professional education.